In this economy, hotel sales professionals need to catch up with their internet practices.  Many of them are digital natives and, if not, some are proficient digital immigrants.  But they seem to keep a clear separation of work and play in their social networking efforts.

This is likely due to seeing social media as a recreation rather than also as a tool. A simple shift in perspective may help sales professionals see that they already have the skill set necessary to exploit the web to their advantage without much more work.

The online course is aimed at helping sales professionals focus and leverage the skills they may already have and add new business to their pipeline.